Noteworthy to consider is that Airbnb-type business is banned in Japan and illegal in Singapore etc, and these are some examples of pushback by authorities worldwide against disorderliness and uncontrollable business standard impacting tourism image of the country.

"Our MAH Chapter is committed to work and be partners alongside with our Ministry of Tourism, Arts and Culture, its government agencies such as Tourism Malaysia, Sabah Tourism Board as well as our partners in the tourism industry such as Matta, Satta, STA, SHA, MyBHA, STGA and many more, in making and continuing to have, Sabah and Labuan as the preferred destination for the local, regional and international leisure and business travellers.

"The main and primary objective of the Media Liaison Committee is to engage closely with our media partners, to be the main official contact point to share news about the hotel industry, our activities, to be your go-to resource contact and for conduct of media briefings when necessary," he said.

"The Malaysian Association of Hotels - Sabah & Labuan Chapter's primary goal is to act as a voice of the industry, working as one body to promote, protect, represent and advance the interest of its members whilst partnering in various activities which includes sustainable environment and CSR.

"Currently, our Chapter has sub-committees for Finance, Human Resources & Training, Security and Sports to enable all members to share information, to work together and to collaborate in common objectives."

The new Media Liaison Committee will be led by Regina Sulit of Shangri-La's Rasa Ria Resort & Spa as Chairlady, Anita Chung of Promenade Hotel as Vice Chairlady and Clara Lim of Le Meridien Kota Kinabalu as Secretary, Gordon Seet told the audience.

More than 50 members from the association and members from the media attended the MHA breaking of fast dinner buffet at the Marriot Hotel Kota Kinabalu.