Coffee is the most popular beverage in the world, with more than 400 billion cups consumed each year. Coffee is found everywhere from ordinary restaurants, coffee house chains, and specialty cafes. These days when drinking coffee, to keep privacy or enjoy a nice environment, more and more people prefer to go to a Specialty Cafe.

Why is it called a specialty cafe? Possibly for having an especially stylish and nice environment. Or perhaps they reflect the cafe owner's taste and personality. Well, this is usually what a customer's first impression is, but it's actually not quite true. This may be only 30% correct. In fact, the main selling point of a specialty cafe is this: they are selling Specialty Coffee rather than Commercial Coffee.

So what is specialty coffee?

The easiest and quickest understanding is, from growing skill, choosing the bean, time of roasting, grinding technique, storage, to coffee extraction time, specialty coffee has an international quality standard according to the guideline of world-class recognized professional coffee association, Specialty Coffee Association (SCA) and Coffee Quality Institute (CQI). All these standards are mainly for maintaining the best bean quality, the greatest coffee flavour and health of the body. You can also understand it as the ISO of the International coffee field. Thus, every time when you step into a specialty cafe, you are actually enjoying a world-class quality product with the creativity of the cafe owner and the skill of the barista.

This article is brought to you by Borneo Coffee Alliance in collaboration with Property Hunter to support coffee culture. Stay tuned for more interesting content.