Leading Australian developer Crown Group has launched its rewards program The Circle last Wednesday.

More than 100 guests attended an intimate evening celebration to launch Crown Group's elite program The Circle at Ivy Penthouse in Sydney on Wednesday August 8.

Representatives joined the celebration from each brand partner; including Maserati, Pommery, Swarovski, Coco Republic, Cerrone Jewellers, Ocean Alliance superyachts, Skye Hotel Suites, and Crown Property Agency.

The Circle is a loyalty program with exceptional and exclusive rewards, benefits and incentives for Crown Group's past purchasers and referrers of Crown Group apartments.

The Circle includes three tiers; Platinum, Gold and Silver. The Circle reward program offers members the following rewards:

Access to VIP Partner events, Crown Group launch events, partner discounts, value adds or special services eg: luxury car drive days, fine jewellery diamond masterclasses or shopping nights, luxury travel experiences, food & wine, music, theatre, sporting and cultural events. Complimentary hotel night stays - at Skye Hotel Suites Provision of personalised concierge services to Platinum members The Circle members are given access to a special ‘members only portal' on the Crown Group website where they can access and view Crown Group and selected Partner rewards, events, unique experiences.

Newsletters will be sent regularly via email with new offers, partners and events to all members to invite them to attend Crown Group launches and events throughout the year.

Crown Group Chairman and Group CEO, Iwan Sunito said The Circle would align with Crown Group's drive to be continuously innovative.

The Circle will be a unique membership program which would be personalised to its members, Mr Sunito said.

"The Circle is about bringing together our valued clients, I believe there is power in working together and that together we can go further faster.

"Right from the beginning, we have understood the value of our good friends.

"As Crown Group embarks on its next phase of growth we wanted to create a platform that can offer our clients exclusive rewards.

"It a perfect opportunity for our trusted clients to experience special offerings from these luxury brands.

"We welcome our valued clients to join us on this exciting journey" Mr Sunito added.

To enquire please contact Crown Group Loyalty Program Manager Carencia Harris on 0438 910 153 or email carenciaharris@crowngroup.com.au.