Crown Group was awarded the 2018 UDIA NSW Mixed-Use award for its 514-apartment tower V by Crown Group at the Annual Urban Development Institute of Australia (UDIA) NSW Awards for Excellence in Sydney on Friday night.

Crown Group Chairman and Group CEO Iwan Sunito said the prestigious award recognised the company's dedication to create an iconic residential development for the site.

Positioned in the heart of Parramatta, and referred to by local media as Parramatta's "Vertical Village” V by Crown Group includes a private pool, gym, sauna, conference facilities, music room, theatrette, library, state-of-the-art archaeological showcase and level-26 bar; plus a boutique hotel and ground level retail-and-dining plaza.

"This award is a recognition of the unique design of V by Crown Group, a development which reflects the past, present and the future," Mr Sunito said.

Iwan, who is also an architect, has often expressed his desire to use innovative designs rather than to simply follow designs of the past.

"We strive to push the boundaries of conventional design, to create revolutionary breakthrough developments," Mr Sunito said.

"After more than 20 years of growth, we continually strive to create award-winning architectural designs across Sydney's skyline," Mr Sunito added.

The Awards acknowledge the best in urban development across NSW and the ACT and winners are selected for their standout commitment to excellence in their category.

Designed by international architects Allen Jack + Cottier (AJ+C) in collaboration with the Japanese born architect, Koichi Takada, V by Crown Group includes two large V-shaped columns, each standing a striking three storeys tall; highlighting its main entrance on the corner of Macquarie and Marsden streets Parramatta.

The development involved the preservation of a number of key elements of Parramatta's historical and cultural past, including the remains of a convict hut found during excavation and uniquely displayed for public view in a purpose-built display centre located on-site. Named the "The Philip Ruddock Heritage Centre" the public showcase was officially opened to the public by NSW Premier Gladys Berejikilian along with Mayor of Hornsby and former member for Parramatta, Philip Ruddock and Crown Group CEO Iwan Sunito in December 2017.

V by Crown Group is also home to the first Skye Hotel Suites; Parramatta's first five-star hotel offering 72 luxury suites catering for domestic and international visitors to Parramatta.

At ground-level, V by Crown Group's modern retail precinct is home to Husk + Vine Restaurant and Bar, The Shed Café among other eateries and retail outlets.

V by Crown Group's second tower was completed in 2017.