Argent Related, with founding companies known for their experience in urban regeneration (King's Cross and Hudson Yards), has launched a seven-building regeneration scheme at the heart of Tottenham Hale.

Argent Related Launches First Development

1. The centre of Tottenham Hale, London will be transformed by developer Argent Related (the team behind the regeneration of London's King's Cross)

2. The £500 million master plan will deliver new homes, retail and commercial space over the next six years

3. 1 Ashley Road is the first building to launch: 183 high-quality apartments, designed by Stirling Prize-winning Alison Brooks Architects

Dominic Heaton-Watson, Associate Director, International Residential Project Marketing, Knight Frank Malaysia says, "One of the largest developments in north London will reinvigorate Tottenham Hale, a place known for its transport connections and its hidden gems of creative businesses, giving it a welcoming, pedestrian-friendly heart for local residents, workers and visitors alike to enjoy."

Five individual plots of land, currently a retail park and light industrial space, will deliver 1,030 new homes - a mix of market sale, affordable and rental; 15 new retail spaces; co-working and office space; a new health centre serving 30,000 local people; and two football pitches-worth of well-lit, elegantly-paved public space with seating and 75 new trees.

Heaton-Watson comments, "The first new building launching in the area is 1 Ashley Road: 183 studios, one-, two- and three-bedroom apartments designed by Alison Brooks Architects (RIBA Stirling Prize-winner) with interiors by Conran and Partners. The building, closest to the station and at the gateway to new residential street Ashley Road, has a warm brick façade, street-level colonnades around three new retail units, and two generous garden terraces created by Andy Sturgeon Design (seven-times Chelsea Flower Show gold medal winner). Other resident amenities include an impressive triple-height lobby with 24-hour concierge, and a residents' lounge."

Tom Goodall, CEO of the project, says, "Tottenham Hale is the perfect location for Argent Related: it's an incredibly diverse, energetic, and welcoming area of London that deserves an animated and people-friendly urban landscape to match. For us, the challenge, and indeed the reward, will be in creating a new centre that feels inclusive and exciting as much as well-managed and long-lasting; ultimately a place that brings joy to residents and the surrounding community."

Tottenham Hale is seeing £1 billion of development investment, backed by Haringey Council and the Greater London Authority. Part of one of the largest Opportunity Areas in London, the area has received £30 million of investment into its transport interchange with a new station opening in 2019 and with future plans for Crossrail 2. The new Tottenham Hotspur stadium has just opened and provides a 60,000-seat sport and entertainment venue on the doorstep.

According to Knight Frank, house prices in Tottenham Hale have climbed 19% since 2016, outperforming the wider London market. Despite this growth, the average price of a home in Tottenham Hale is the least expensive of all locations along the Victoria Line. And, according to figures from Rightmove, a two-bed flat for rent in Tottenham Hale will, on average, be let more than two weeks' sooner than the London average.

The area is rich with green and blue spaces, such as the seven-hectare Down Lane Park, the River Lea and the Walthamstow Wetlands, a lush reservoir and nature reserve which opened to the wider public for the first time in 150 years in 2017.

Heaton-Watson comments, "Knight Frank Malaysia is delighted to bring such an exciting UK opportunity to the investor community in Kuala Lumpur with prices starting at just £365,000. We have continued to see strong appetite for well-priced, well-located, high spec apartments in London. Transport connectivity is a key characteristic that our savvy investors look for, and 1 Ashley Road delivers this with a direct journey time of just 11-mins into King's Cross on the Victoria line."