Sunway Real Estate Investment Trust (Sunway REIT or Trust), one of the largest retail-focused real estate investment trusts (REITs) in Malaysia, has embarked on a sustainability campaign, "Clean Air - A Smoke Free Environment Projectâ€ at Sunway REIT's flagship asset, Sunway Pyramid Shopping Mall.
As part of the effort, three local artists who have been internationally-recognised for their murals and installations - Kenji Chai, Caryn Koh and Louise Low - came together to support the campaign and create public awareness on smoking hazards. Each of them had put their imagination to work and created wall murals which uniquely expressed their hopes and wishes for cleaner air on three exterior walls around Sunway Pyramid.
CEO of Sunway REIT, Dato' Jeffrey Ng Tiong Lip, said, "We would like to encourage the public to come join us in this journey to make Sunway City Malaysia the first sustainable and smoke-free city by 2018 where all Sunway-owned premises within the township will be declared smoke-free. We hope that the beauty of these masterpieces will discourage smoking in those areas and inspire our community to help us clear the air of cigarette-smoke for the 200,000 people, including 40,000 students, who reside within the city" he said.
Sunway City has transformed from a tin-mining wasteland into Malaysia's first fully-integrated green township as accredited by Green Building Index, and the nation's first low-carbon city as awarded by the Malaysian Institute of Planners. Sunway City is the first smart sustainable city in Malaysia driven by a private corporation.
In 2013, Sunway Group's Founder and Chairman, Tan Sri Dr Jeffrey Cheah, roadmapped a five-year plan to culminate in 2018, where all Sunway-owned premises would be 100% smoke-free. Over the years, in the first and second phases of the roadmap, the Sunway Group have partnered up with various government agencies including the Ministry of Health and My Sihat as well as the World Health Organisation towards realising the vision of a smoke-free nation.
To-date, Sunway City has gazetted six premises within the City, namely Monash University, Sunway University, Sunway Medical Centre, Sunway Resort Hotel and Spa, Sunway Pyramid Hotel and Sunway Pyramid Shopping Mall as smoke-free zones. Sunway City is working to gazette the Menara Sunway and The Pinnacle to be smoke-free as well.
In support of the United Nations Sustainable Development Goal 11 : Sustainable Cities and Communities, Sunway City is intensifying its efforts through various initiatives which will set the blueprint for future smart cities in Malaysia and the ASEAN region.
Sunway Group is committed to the United Nations 17 Sustainable Development Goals, and creates positive and long-term impact on its economy, environment and society through #sunwayforgood programmes. For more information, please follow Sunway Group's Facebook page.
Besides the art pieces, the campaign also invites active participation from the public to make pledges on a microsite www.sunwaycleanairproject.com. The first 400 pledgers will receive 500 Sunway Pals points.
During the duration of the campaign, from 8 May 2017 to 30 June 2018, members of the public are also invited to sign up for the fully-sponsored Sunway REIT Smoking Cessation Programme which is supported by Sunway Medical Centre and Johnson and Johnson. Participants will receive free active behavioural counselling by Sunway Medical Centre's professionals who are committed to bring participants through their smoking cessation journey. The pilot run of the project is open to 250 participants.
For the first week of the campaign, 8 May 2017 to 14 May 2017, Sunway REIT will also be conducting various activities for the public at the LG2 Orange Avenue, Sunway Pyramid Shopping Mall. Shoppers can drop by for complimentary consultations for a smoking cessation programme and smokerlyzer tests. Consultation sessions will be held from 11.30 am - 2.30 pm from Monday to Friday and 11.30 am - 3.30 pm on Saturday and Sunday.
For more information, please sign on to participate on www.sunwaycleanairproject.com.