The anticipation has reached its zenith as the curtains rise on the much-awaited property extravaganza, PropEX 2023. Running from August 31st to September 3rd at the Sabah International Convention Centre, this event promises a myriad of opportunities and pathways to turn the aspirations of first-time homebuyers into reality, especially catering to the aspirations of the younger generation.

Themed "Arte of Development: Craft Your Comfort," PropEX 2023 takes a bold step in redefining property development as an art, not merely a business transaction. According to Ms. Joanne Wendy Chung, the organizing chairperson, "Investors today seek not just properties, but spaces that resonate with their comfort and aspirations."

"We in SHAREDA firmly understand that being a newcomer into the property market is a very daunting event," expressed Ms. Chung. "Young purchasers are often bewildered with the amount of information available on the market, and even more confused by the purchasing criteria and information required during the purchasing process in acquiring a property."

To address these challenges head-on, multiple financial institutions participating in the expo have extended services catered to newcomers into the property market. These services take the form of higher financial assistance or advisory-related benefits, aiming to empower and guide those taking their first steps into the world of real estate.

Present to officiate the launching ceremony were distinguished guests, including Deputy Chief Minister II and State Minister of Housing and Local Government, Datuk Seri Panglima Dr. Joachim Gunsalam. Their presence underscores the significance of PropEX 2023 in the realm of housing and development. Also gracing the event was SHAREDA President, Datuk SR Chua Soon Ping, whose visionary leadership has played a pivotal role in shaping the real estate landscape.

The four-day extravaganza boasts a diverse array of events and activities, ensuring an engaging experience for all attendees. From a captivating photography contest, celebrating family bonds, to a delightful "Merdeka" themed outfit competition for children under 12, there's something for everyone.

Adding a competitive edge, the inaugural Sabah Monopoly Championship, spanning the initial three days of PropEX, promises both strategic gameplay and the chance to win a grand prize of RM50,000. This championship, with its climax in Kuala Lumpur, unites competitors from across the nation.

However, the true crescendo of PropEX 2023 is "The Great Race to RM9888." Participants will immerse themselves in a series of daily tasks, vying for the grand prize of RM9888, showcasing a commendable increase from its initial offer of RM6888.

As PropEX 2023 commences, it paves the way for aspiring homeowners, propelling the concept of property development into an artistic realm. With contests, championships, financial guidance, and lucrative prizes, this event is an unmissable opportunity for those yearning to shape their comfort and dreams within the walls of their very own dream home.