Boustead, Photo Credit to Boustead
clock 21-09-2022
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Boustead Properties’ Journey of Reinvention Leads to New Brand Launch, Mutiara Spaces

Master township builder Boustead Properties Berhad (Boustead Properties) today launched its ‘Mutiara Spaces’ brand as part of its ongoing reinvention exercise to emerge as a revitalised, technology-centric property developer, with sustainability as the key driver,

Mutiara Spaces aims to meet the evolving demands of the property market by reinventing Boustead Properties into a dynamic developer who envisions future projects with the help of technology and creative placemaking as it designs and builds spaces for people, immersed in the concept of living, work, and play.

The move is in line with the overall transformation agenda of parent company Boustead Holdings Berhad’s ‘Reinventing Boustead’ strategy to drive sustainable growth for stakeholders, while maximising value for consumers.

Speaking at the brand launch, Chairman of Boustead Properties Berhad, Dato’ Sri Mohammed Shazalli Ramly, said “With a renewed purpose, organisation needs reinvention, an extensive structural reform of the corporate DNA at all levels, that entails looking at everything in many other and different perspectives, that includes SPACES which brings us to the aspiration that will be transpired in Boustead Properties as it reinvents itself to secure its position as one of the notable, award-winning developers in a sector that is highly competitive.

“Today developers, architects, building managers and designers – that’s Boustead Properties, must redefine spaces in order to remain competitive and sustainable. We must learn, understand, and innovate in the technology through spaces and consumer behaviour so that we can create favourable conditions that provide people with comfort and flexibility for them to work, live and play,” he said.

Boustead Properties Berhad Chief Executive Officer Khairul Azizi Ismail commented: “With Mutiara Spaces, we are bringing our core values – creativity, integrity and innovation – to life. Essentially, we are reinterpreting spaces by striking a balance between function and style so we can turn smart designs into highly liveable properties. By understanding and anticipating homeowners’ needs and requirements, we can create more relevant homes that sustain their value over multiple lifetimes.

“To complement this, we see ESG as being fundamental to how we transform and build properties. More than mere words, our actions demonstrate that we are positively impacting the environment, social issues and governance. Through consistent assessment and adjustment, we can make a palpable difference in how we evolve and deliver our products,” he said.

Premised on the six pillars of the developer’s new mission which is the acronym DESIGN (D - Delivery of convenience via technology;  E - elevating communities’ quality of life; S - Synergise diverse services and offerings within Boustead Group; I - integrating flexibility through thoughtful and functional designs; G - generate value over lifetimes; N – Nurturing all stakeholders), Mutiara Spaces logo of six stylised leaves aim to depict how the developer is innovatively reimagining spaces into multifunctional and multigenerational areas that respects the environment and well-being of communities.

The developer is also raising the bar in its environmental, social and governance (ESG) practices though Boustead Hijau (BIJAU) agenda, which is the Group’s very own ESG-led core value driver of its business and operations for sustainability that was not only the inspiration for the new brand, but also provides guidelines on ESG compliance in all future projects.

The Mutiara Spaces logo is a symbol of the company’s revitalised corporate DNA, drawing inspiration from Mother Nature. The word ‘Spaces’ stands for the creation of both tangible and intangible dimensions, with the letters spaced out to emphasise spaciousness and a multi-faceted development.

Mutiara Spaces will underpin Boustead Properties’ push for creative placemaking and instils the brand’s core values through its latest project, Mutiara Hills in Semenyih as well as all future projects.

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