Sime Darby Property Bhd (SD Property) has beat the odds of current property market conditions by achieving RM1 billion in sales from its Spotlight 8 campaign.
The campaign, which ran from July 13 to September 29, saw a total of 1,127 units sold.
It offered attractive rebates for existing properties within established and emerging townships, and new products ranging from the property developer’s affordable collection to a co-created residential project, across eight locations in the Greater Klang Valley.
SD Property said buyers flocked to the eight locations namely Bandar Bukit Raja, City of Elmina, KL East, Subang Jaya, Serenia City, Putra Heights, Negeri Sembilan and Kajang, for a chance to grab the best deals offered throughout the campaign period.
SD Property acting group chief executive officer Datuk Wan Hashimi Albakri Wan Ahmad Amin Jaffri said despite the current property market condition, the company has managed to pull in sales that exceeded its expectations.
“The numbers clearly show that there is a demand for freehold landed quality homes with an attractive price tag, at great locations that are easily accessible.
“Our achievement is also possible with the supporting initiatives by the government like the Home Ownership Campaign and financing schemes. We are grateful for the government’s continuous support of the local property industry,” he said in a statement.
Over the 12-week period, SD Property launched three new projects – Kyra and Laman Lakeside in Bandar Bukit Raja, and Serenia Arina, in Serenia City, Sepang, and offered a preview of Aurora, the first to-based high-rise project in Subang Jaya City Centre.
SD Property said the new projects had received an overwhelming response with Kyra, the second series in the Affordable Homes Collection, achieving 95 per cent take-up, while Laman Lakeside, the RM1.5 million semi-detached and lakeside homes in Bandar Bukit Raja, raked in 84 per cent take-up.
Besides that, the launch of Serenia Arina was a success with 91 per cent take-up, proving that there is a demand for property in the Klang Valley.