WCT Group who owns Paradigm Mall Petaling Jaya has completed its first phase of Asset Enhancement Initiative (AEI) with more offerings and providing a seamless shopping experience to shoppers. To provide a more dynamic and seamless shopping experience to the shoppers, the tenants in the mall are zoned according to their specialities. Paradigm Mall PJ has also brought in new lifestyle brands such as French-themed DIY perfume outlet Parisine, Celmonze Signature, HLA fashion, Makeover Paris beauty outlet and Jadioc Barber Shop.

WCT Malls Management CEO Selena Chua said by refreshing the tenancy mix with the additions of new eateries and lifestyle retail offerings, the company aims to offer shoppers a variety of choices for fun, fashion and food.

"This opens up a new avenue for our patrons to experience shopping and dining at their own leisure. With the upgraded look and feel of our mall spaces, we are pleased to see that year to date, there has been a positive increase of traffic on a day to day basis," she said in a statement.

To provide a more dynamic and seamless shopping experience to the shoppers, the tenants in the mall are zoned according to their specialities.

The whole of Level LG, for example, is now designated for F&B, supermarket and services while Level CC is for local fashion, bags and leather goods.

In addition, Paradigm Mall PJ has also brought in new lifestyle brands such as French-themed DIY perfume outlet Parisine, Celmonze Signature, HLA fashion, Makeover Paris beauty outlet and Jadioc Barber Shop.

"Paradigm Mall PJ has been receiving tremendous support from communities in the surrounding neighbourhood for more than seven years now."

"And to continue our effort in meeting the needs and aspirations of the communities we operate in, we will continue to reinvent to ensure that Paradigm PJ stays relevant and attractive to our shoppers," Chua noted.

The efforts include improving hospitality services, offering wider retail tenant-mix, and hosting more unique family-friendly events to engage with the shoppers.

Starting operations in 2012, the 7-storey Paradigm Mall PJ is the second mall project developed by WCT

It has one million sq ft of retail space which can accommodate more than 200 outlets, with 4,300 covered carpark bays.

The mall is managed by WCT Malls Management Sdn Bhd, a subsidiary of WCT Holdings Bhd, which also manages other malls including Bukit Tinggi Shopping Centre in Klang, gateway @klia2 airport mall, Paradigm Mall Johor Bahru and Subang Skypark.