As home buyers become more value conscious and demanding, property developers have been seeking a way to differentiate themselves and their offerings to better draw in buyers.
Recognising the need for developers to differentiate and having an acute understanding of what homeowners truly want, The Makeover Guys - a property solutions company that offers makeover solutions to individuals, has recently introduced a new service vertical - Makeover Plus.
Through Makeover Plus, developers are now able to offer purchasers the ability to select furnishing packages beyond The Makeover Guys’ existing signature designs, with greater flexibility and a wider range of options that cater to different homeowner profiles. For ownstays, there are packages that fit young married couples, young families with children, upgraders, and many more. For homeowners who are only planning to rent their property, there are also packages that can still offer quality items without requiring them to fork out extra cash for the renovation. What’s better is that these can all be done whilst the property is still being built.
Commenting on the announcement Gavin Liew, Chief Executive Officer of The Makeover Guys, said, "With Makeover Plus, we wanted to use our years of experience in servicing homeowners to give property developers a leg up on the competition. Makeover Plus empowers developers to offer consumers something that is not only different from the usual discounts and features but also something highly relevant and desired by potential homeowners."
Makeover Plus has already contributed in amplifying interest in a development project. Earlier this year, the leading property developer Sime Darby Property launched Maya Ara Residences - a high-rise property in Ara Damansara - with Makeover Plus complementing to what was already a strong core value proposition of design, location and price point. This solid combination of value propositions saw the project successfully surpassed the original registration target by 39%, with a marked increase in buyers opting for the package instead of just the standard units. This demonstrates the viability of Makeover Plus as an innovative and unique offering that provides more value to truly completing one’s home.
Adding Value for Homeowners
While developers are the main target audience, Makeover Plus holds immense benefits for homeowners as well, offering substantial cost and time savings.
Through the service, users will be able to personalise their up-and-coming property. First selecting from fully-furnished or partially-furnished makeovers. Then choosing from a list of specially curated themes before adding more options to complete their unit.
In addition to the thematic choices, every Makeover Plus plan comes with essential fixtures so each unit will come prepackaged with lighting fixtures, curtains, fans and air-conditioning. Units will also be furniture-complete where users can browse the platform to fit each room with designer furniture from established and trusted brands such as Crownlivin, Hooga, SSF, Dyson, and more.
Property purchasers are able to utilise Makeover Plus by opting into packages that offer up to RM40,000 in credits to utilise on various customisations and fittings within the Makeover Plus ecosystem.
With our expertise, structure, and experience of managing customers directly, we developed The Makeover Plus to flexibly cater to various customer profiles, all while providing convenience and ease of use with the platform being accessible anywhere and at any time. On the homeowner’s end, especially time-strapped ones, we save them a significant chunk of time that would have been spent to research, find and contact vendors, wait for quotation, price negotiations, not to forget the process of discussing and managing the renovation. This means when they get their keys, the unit is fully ready to move in or lease out," Gavin added.
Sticking with their mantra of offering users excellent value, in the case of remaining or unused credits, customers can simply opt to either convert these credits to vouchers or products from The Makeover Guys and their partners.
To find out more about The Makeover Guys, visit www.themakeover.my.