eCurve’s Urban Rejuvenation – a New Beginning
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eCurve, a leisure and entertainment destination located in Mutiara Damansara and operated by Damansara Entertainment Centre Sdn Bhd, a subsidiary of Boustead Properties Berhad (BPB), has been the go-to-spot with a variety of choices for those seeking leisure activities, entertainment and retail therapy. From cineplex and bowling alleys to hosting e-game competitions, movie premiers with local celebrities, and martial arts challenges, eCurve has been the place where families and friends have gathered, connected and made memories since 2006.
After 14 eventful years, the success story continues with the planned redevelopment of eCurve. The onset of the pandemic has presented an opportunity to put into motion the plan for eCurve to evolve, rejuvenate and return stronger with a brand-new captivating landmark in Mutiara Damansara, aligned with the Group wide’s aspiration of “Reinventing Boustead”.
The move is a timely one that will see eCurve adapting to how societies, lifestyles and technologies around us are changing. Through the urban rejuvenation, we envision an enhanced generational livability surrounding Mutiara Damansara, with a thriving communities and ecosystem stemming from the unleashed offerings under the redevelopment.
BPB wishes to emphasise that the redevelopment plan does not involve the Curve, its main shopping centre, which will continue to operate as usual and remain as a destination of choice for shoppers and foodies alike. BPB has taken proactive steps in engaging current tenants and relocating selected tenants to the Curve to bring the same joy and experience that are synonymous to the brand.
Outlets at eCurve will remain open until the end of March 2021.