The Sabah Housing and Real Estate Developers Association (SHAREDA) saw tremendous results during the Home Ownership Campaign (HOC) 2019 after recording RM948,897,110 in sales.
SHAREDA president Datuk Chew Sang Hai stated that the properties sold amounted to 34% of the 5158 registered units in Sabah. The sales were distributed evenly and benefited the state as a whole.
Compared to Real Estate and Housing Developers Association (REHDA) and Sarawak Housing and Real Estate Developer Association (SHEDA) who made 27 per cent and 12.9 per cent sales respectively, Sabah proved to be the highest performing association in Malaysia.
With such positive results, Datuk Chew has asked the National Finance Council to seriously consider the extension of the HOC until December 2020 as a strategy to combat the economical effects caused by the current coronavirus (Covid-19) pandemic.
A Mega Sales Promotion by SHAREDA
The success of the HOC 2019 also showed SHAREDA the power of coalition when a group of developers work together to provide initiatives to stimulate activity in the economy.
At a press conference held here in Kota Kinabalu yesterday, Datuk Chew spoke about their mega sales promotion that they have been planning since the beginning of 2020.
“We urge all our members to continue to provide better incentives for buyers under our mega sales promotion, SHAREDA Home Ownership Programme (SHOP) in efforts to encourage homeownership.”
Developers must offer various incentives such as discounts, stamp duty rebates and waived fees to participate in this program and have the association advertise their projects in newspapers and social media.
In further efforts to aid the state economy amid the COVID19 pandemic, SHAREDA has consulted the state government to strategise by controlling and reducing operational costs such as utility fees.