Weave Asia Aims to Help Sabahan Companies Sell Themselves via Digital Marketing
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After nearly a year of setting up shop in Singapore and Sabah, Malaysia, Weave Asia Digital Sdn. Bhd. is officially launched and it's aiming to marketing more viable for local businesses and entrepreneurs through the use of digital marketing.
The launching was officiated by Guest of Honour, YB Puan Jenifer Lasimbang, who is the new Assistant Minister of Education and Innovation, Sabah. In conjunction with the official launching, Weave Asia also organized an Open Day for existing clients and interested businesses/entrepreneurs, as well as launched Weave Academy, which is an online academy set up to help local entrepreneurs learn more about how to apply digital marketing in their respective business ventures. Interested parties can sign up for Weave Academy online and take lessons from the comfort of their own offices.
According to one of Weave Asia's co-founders, Tan Wan Ting, "in most parts of world, even in West Malaysia, digital and social media marketing has taken companies by storm. Companies are now taking content creation and search engine optimisation to the next level to boost their businesses.â€
"In Sabah, the trend is picking up, although not quite as rapidly. Our aim here is to help the early adopters seize this opportunity and get them to make the most out of it for their businesses" Tan said, adding that interested parties can already start registering on the company's website, www.weave.asia.
Speaking on Weave Academy, Tan explained that the academy is open to everyone of all walks of life and any age group. Timing is also flexible, as clients can take lessons from anywhere with an internet connection.
YB Puan Jenifer Lasimbang in her speech congratulated the co-founders of Weave Asia for being daring young entrepreneurs.
"It makes me proud to see that members of our youth here in Sabah have slowly taken the initiative to start their own businesses, as opposed to merely depending on the government and the private sectors for job opportunities" said Jenifer.
On another note, Jenifer also commended the boutique company's effort in starting out with their own corporate and social responsibility (CSR) project called, â€˜Weaving Hearts', which seeks to promote the usage of bamboo straws as a replacement for single-use plastic straws in cafes and restaurants. In addition to raising public awareness about the importance of cutting back on single-use plastic usage, Weaving Hearts also works closely with the local community in Kudat who are responsible in supplying the sustainable bamboo straws.
Jenifer said that she hopes in the future, more companies will make similar efforts to give back to the community and help preserve the environment.