To help homebuyers overcome their two biggest hurdles when buying a home, PropertyGuru Malaysia has brought together two industry-first initiatives that directly address the home affordability issues.
The first initiative called GuruDeals directly addresses the home affordability issue by offering over RM1 million worth of total savings on new properties - enabling more Malaysians to get on the property ladder exclusively online at PropertyGuru.com.my.
Through a strategic tie-up with leading property developers, PropertyGuru brings together a wide range of residential projects across the country and provides over RM1 million worth of total savings to prospective buyers.
Boasting properties with selling prices up to RM82,000 lower than their initial launch price, GuruDeals features up to 12 percent off selected new property launches, free legal and stamping fees, furnishing vouchers plus other online exclusive offers.
PropertyGuru Malaysia's Country Manager, Sheldon Fernandez, said, "Millions in Malaysia have searched and found their homes with us. That's both a privilege and a responsibility. With the initiatives, we're truly empowering Malaysians to look forward to home and realise their longstanding aspiration of finding and owning their own home.â€
Sheldon continued, "GuruDeals aims to highlight smart property buys at attractive entry points for Malaysians and is designed to help first-time homebuyers get their foot on the property ladder and for upgraders to move up the ladder.â€
The second initiative called the PropertyGuru Home Affordability Tool addresses the high loan rejections in the country by giving property seekers almost instant information and insights on the home loan amount they can secure.
The PropertyGuru Home Affordability Tool is the first-ever online loan eligibility solution in Malaysia and is developed in collaboration with MHub - a real estate fintech platform that helps qualified buyers to get their homes - and powered by CTOS - Malaysia's leading credit reporting agency.
This free online tool leverages on consumer credit insights and comprehensive data from CTOS and MHub's proprietary algorithm.
PropertyGuru Home Affordability Tool requires prospective buyers to key in their personal details to almost immediately retrieve their estimated eligible loan amount, Debt Service Ratio (DSR) and personalised advice on how to improve their DSR.
Director of Consumer Products at PropertyGuru, Vivek Kumar said with PropertyGuru Home Affordability Tool, we're equipping Malaysians to estimate the maximum housing loan amount based on their annual income and ability to service the loan, evaluate their DSR, and know the price range of homes they can afford to buy - all under five minutes and free of charge!â€
Meanwhile, PropertyGuru's Chief Marketing Officer, Bjorn Sprengers, shared, "GuruDeals is yet another effort by PropertyGuru to make the dream of owning a home a reality. Last year, we gave away RM50,000 to a lucky winner, helping the person cover his upfront payment for a home purchase. This year, we wish to help more people.â€
"GuruDeals offers tremendous savings to homebuyers, including assistance with offsetting upfront costs. Property seekers can choose from a good mix of properties, catering to various budgets, across multiple locations across Malaysia" he added.