E-commerce retailer Lazada says it has broken its 2019 sales record for the Lazada 9.9 Big Brands Sale online shopping event.

Its inaugural LazLive livestream program, Chief Discount Officer (CDO) Show, had established a sales record by selling over 4,000 Xiaomi Redmi Note 8 in less than eight minutes. The show on September 8 alone ended with over 97,000 product clicks.

The 9.9 Big Brands Sale kickstarted with over 99 Lazada exclusive brand deals, and the unveiling of LazMall's new interactive features and interface to enhance its offerings for consumers with a premium shopping experience.

According to Lazada, Malaysians had bought over 1,600kg of health supplements and one tonne of detergent powder sold in 21 minutes.

Mobile and tablets remain the top selling categories on Lazada, with nine units of Huawei Mate Pro 30 being sold every two seconds.

The groceries category saw a 280 per cent growth in demand during the sale compared to 2019

Top 3 LazMall brands that enjoyed the greatest uplift in sales were Haagen Dazs, O'Briens and Under Armour.