Digital property portal Hartabumi.com is organising a property conference — the Hi Home Property Conference — which it targets to become a platform for all stakeholders in the property industry, to air their views and share critical analysis on homeownership issues.

The one-day conference will be held on July 25 at the Malaysia International Trade and Exhibition Centre here and will be attended by over 700 delegates, including top executives and thought leaders in property development, finance, technology, government and youth, the company said in a statement.

Aim and objective of the conference

The conference aims to be a platform for idea generation, discussions of new solutions and the introduction of new technologies to assist the government in addressing issues related to homeownership, especially among youths in Malaysia, it said.

The purpose of the conference, which is jointly organised by My Events International, is to offer fresh perspectives on homeownership issues by leveraging on Hartabumi.com’s experience as an online property portal that was established since 2015, the company said.

Discussions will centre around strategies, solutions and new ideas holistically and comprehensively, via four clusters: affordability, market and policy, data and technology and the future, said Hartabumi.com's founder and chief executive officer Radzi Tajuddin.

The event will be launched by Minister of Housing and Local Government Zuraida Kamaruddin, and by Minister of Youth and Sports Syed Saddiq Syed Abdul Rahman.

The speakers

Among confirmed speakers are CEO of AirAsia Group Bhd Tan Sri Tony Fernandes, CEO of CIMB Group Holdings Bhd Tengku Zafrul Aziz, Malaysian Resources Corp Bhd executive vice president Datuk Sri Dr Judin Abdul Karim, Khazanah Research Institute research director Dr Suraya Ismail and Propenomy Academy founder Dr Daniele Gambero.

Online property expo

In conjunction with the event, an online property expo will run for three months from July 25 to Oct 31, 2019, where 100 property projects nationwide — with an estimated property value of RM3.4 billion — will be featured. 

“We will be introducing innovative technologies such as financial profile calculator, location-based transactional data and smart chat box, to provide a seamless experience for homebuyers. We are targeting one million visitors, especially youths, to visit the online expo,” Radzi Tajuddin said.