Co-living is the result of young working professionals demanding for more evolved rental housing solutions to choose from. Currently, this new accommodation option is most popular with young and unmarried millennials aged anywhere between 20-30 years.
Co-living provides such individuals with a way to circumvent the isolation and loneliness that is often integral to a hectic urban experience. While the primary demand for co-living spaces currently comes from such tenants, in the future, the demand for such spaces might come single senior citizens too.
Cities such as Pune, Bengaluru, Gurgaon and Mumbai first saw this new concept emerge in force, and it is now also taking root in smaller cities such as Lucknow and Jaipur that have a large student and millennial workforce population.
Co-living vs. hostels
In short, co-living is an avant-garde rental housing concept wherein fully furnished homes are rented to groups of people who wish to cohabit without the restrictions typical to the more traditional paying guest/hostel-type accommodations. Such spaces allow their residents to interact while simultaneously providing privacy at various levels — especially from intrusive landlords.
These are fully managed spaces — much like serviced apartments — but with several extras and customisation possibilities included. For instance, tenants can choose private or shared bedrooms. Common kitchens and areas for dining, general interaction and recreation are also integral to co-living units.
As such, co-living spaces are about a lot more than mere lodging and boarding. They offer convenience and an engaging lifestyle for tenants who find the restrictive PG/hostel environment onerous and overly limiting, yet have considerable difficulty with finding accommodation that provides a less encumbered experience.
While hostels are purely about lodging and sometimes boarding, co-living provides an entirely new lifestyle. This far more sophisticated way of living offers a streamlined, hassle-free and invigorating living experience with opportunities to cohabit and interact with others without overbearing scrutiny and 'house rules'.
While informal iterations of co-living are not new, start-ups like Oyo Living, Nestaway, CoHo Living, etc. are now bringing in their considerable expertise to offer a professional way to cater to the demand. Apart from the more entrenched hospitality players, a slew of start-ups is also foraying into this new way of rental living — heavily backed by investors such as Goldman Sachs, Sequoia Capital, etc.
As per Anarock data, Sequoia Capital invested $10 million in Delhi-based student accommodation platform, Stanza Living, in 2018. Goldman Sachs and HDFC were also key contributors to student housing last year, solidifying interest of global investors in this new and upcoming segment.
Warburg Pincus, a global Private Equity fund, and mid-market chain, Lemon Tree Hotels, set up a JV in late 2018 to create the first co-living platform focusing on the development of affordable and conveniently located spaces for students and young working professionals across major educational clusters and key office markets in India.
While the concept is rapidly being institutionalised by organised players, this does not mean that there is no scope for individual players. By converting a normal apartment of sufficient size into a co-living space, a property owner can capitalise on this vibrant and growing trend in rental housing.
However, factors such as location and rental cost are important. Urban singles invariably prefer to live close to their workplace/education centre. For instance, the key areas in Bengaluru such as Bellandur, HSR Layout, Electronic City, Nagawara, Domlur and Mahadevapura are seeing a spurt in such spaces. Most of these areas are home to IT professionals who work in and around the areas or those that work in the existing start-up offices within or near the locality.
IT-driven markets like Electronic City, Mahadeva Pura and Nagawara offer comparatively lower rentals than start-up driven localities like HSR Layout, Koramangala and Indira Nagar. The rentals in these IT-driven markets are 15-20% less compared to those dominated by start-up professionals.
Continue reading Part 2 of this article to read about:
- Potential ROI
- Challenges faced
- Rental scenario