WeWork Debut in Equatorial Plaza and Changing the Way Malaysians Work
WeWork continues robust Southeast Asia expansion with its newest space at Equatorial Plaza in the heart of Malaysia’s business hub, Kuala Lumpur. Bolstered by strong demand in the city together with upcoming locations in Mid Valley in the latter half of this year, WeWork is playing a key role in fuelling innovation in supporting the business growth of enterprises and startups. Reiterating its core mission of accelerating the future of work, WeWork ultimately looks towards driving the innovation economy while positively impacting the community, neighbourhoods, and cities
WeWork—the platform for creators that provides the space, community and services to help people make a life, not just a living, has officially launched its space in Equatorial Plaza. Situated in the heart of Kuala Lumpur’s Golden Triangle with close proximity to the Pavilion & KLCC, WeWork’s Equatorial Plaza space is the largest in Southeast Asia to date and accommodates 1,900 members across five floors (18th to 22nd). Bolstered by strong demand in the city, WeWork will also be expanding to upcoming locations in Mid Valley in the latter half of this year.
The opening of the Equatorial Plaza space signals WeWork’s commitment to expanding its footprint in Southeast Asia, with the company growing to 19 locations with more than 13,000 desks across the region in just one year. Strengthening the Southeast Asia network, other cities with WeWork locations include Singapore, Ho Chi Minh, Manila, Jakarta and Bangkok.
With WeWork Equatorial Plaza located in a prominent landmark in a 50-storey mixed-use integration development of offices and a hotel, the neighbourhood hosts several spots for food, drinks and shopping malls. Along with its close proximity to the Petronas Twin Towers, it also boasts a variety of train lines within walking distance such as the Dang Wangi LRT Station and Raja Chulan Monorail Station, offering seamless transport options which makes it an ideal spot for members.
“With Kuala Lumpur increasingly becoming a hotbed for innovation and modern development, we see huge potential coupled by Malaysia’s steady economic growth and unique position as a high-value market for foreign investment in Southeast Asia. While our regional strength has proven to be a springboard in enabling creator communities to flourish, we are committed to Malaysia in being a platform for fostering greater innovations among the local business community,” said Turochas “T” Fuad, Managing Director of WeWork Southeast Asia. “Together with our Global Impact Report released recently that demonstrates tangible impacts from the WeWork Economy in cities globally, WeWork is primed to contribute to Malaysia’s vibrant economy and we look forward to positively impact the surrounding community, neighbourhood, and cities.”
Transforming spaces by integrating the best of design, technology and hospitality
With community, a catalyst for WeWork and weaving in its ‘global company, local playbook’ approach, design forms a key threshold in its spaces to inspire further collaboration and interaction among the members. By evolving space into experience, each space is complemented with a mature palette of white and warm oaks, while integrating different textures along with neon lights playfully highlighting certain spaces.
Along with art integrated which takes cues from the local landscape along with flora and fauna to make the spaces feel vibrant, local transportation such as buses was also translated into artwork, along with coloured gradient panels acting as a backdrop to the Community bar, doubling as an art moment. The lounge area acts as the nucleus of the space also introduces accents of different shades where the combination of materials added layers of texture, character and warmth.
Ensuring that ample natural light in the lounge provides members with a bright and airy space, WeWork’s spaces provide habitats for creativity and focus, on top of truly dynamic environments that shape member experiences.
Strengthening local communities and fuelling innovation for enterprises and small-business growth
WeWork is fuelling the innovation economy—high-growth sectors such as technology, creative and professional services, and advanced manufacturing—and is committed to helping cities like Kuala Lumpur create communities of innovation, entrepreneurship, and creativity.
As a company of action, WeWork is committed to amplifying the impact by bringing people together. WeWork Equatorial Plaza welcomes members ranging from global enterprises, small and medium-sized enterprises (SMEs) to start-ups and freelancers.
Grounded in WeWork’s mission of supporting its members, WeWork is also growing in tandem with them and is here to connect people through intelligent design by fostering community and opportunities. Home to members from diverse fields, including the creative and design sector, financial services and investment tech companies, as well as advertising and marketing agencies with a presence in Malaysia, WeWork Equatorial Plaza houses companies such as Momentum Commerce.
“Looking for an agile space that allows us to continuously innovate, partnering with WeWork also gave us the flexibility to scale efficiently based on our growth. Seeing how our team thrives in this dynamic environment and with Momentum Commerce in its scale-up phase, it was crucial that the place in which we build our business was part of a community that encourages greater collaboration. In addition, being plugged into WeWork’s global network allows us to tap onto more opportunities that will help us accelerate faster towards our goals,” said Hans Peter Ressel, CEO and Founder of Momentum Commerce.
Empowered by its global strength, WeWork has also supported the growth for companies to expand seamlessly to other markets. PostCo, a new, easy and convenient parcel service, and StashAway, an intelligent wealth management platform, are respectively from WeWork E. Town Central, Ho Chi Minh and WeWork City House, Singapore, and have then expanded to Equatorial Plaza, becoming one of the location’s first members.
“PostCo is scaling up its operations, currently operating in Malaysia, Singapore and now Vietnam. As we saw how our teams benefited greatly from a WeWork, it was only a natural fit in being in a WeWork once it entered Malaysia. Giving us the agility to scale our business across markets, the environment that WeWork provides amidst its community of members has also been important attract and retaining a team of highly-talented individuals that have helped us to grow regionally in just a few years,” said Melisa Wang, COO and Co-Founder of PostCo.
WeWork Economy helping individuals and businesses thrive, energize neighbourhoods, and accelerate economic growth
By empowering people and businesses to pursue their purpose, supporting a positive economic ripple effect in our neighbourhoods and cities, WeWork recently released its first annual Global Impact Report, measuring the economic effect of our community in 75 cities around the world.
With WeWork bringing new people, businesses, and economic activity to neighbourhoods. 70% of WeWork members are new to the neighbourhood, and one in 10 has moved closer to their WeWork locations since joining. This means more business for neighbouring shops, cafes, restaurants, and pubs.
Along with being a powerful multiplier for cities, the global average economic multiplier is 1.7 which is responsible for millions more in spending and taxes—a boon to local and state governments; together with the WeWork economy is big and getting bigger, supporting $122.3 billion of GDP worldwide—roughly the size of the economies of cities like Vancouver, Dublin, or Austin.
Strengthening its presence in Malaysia, WeWork remains committed to contributing back to the local community and economy while building the first global physical platform designed to bring people together to pursue their purpose.
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