SHAH ALAM: With the digital touch points evolving around consumers and affecting the way media and communication are consumed, Setia today launched its Citizen Setia Facebook to connect with its property purchasers and fans on the most popular social media platform in Malaysia.

"The Citizen Setia Facebook is an extension of Citizen Setia's bespoke lifestyle platform that was launched last May 2016. Through this social media channel, Citizen Setia community will be able to connect better with us and enjoy the many privileges we have to offer. Purchasers who follow our Facebook account will now get first-hand news and offerings such as the ongoing ‘Citizen Setia Loves Movies', where specially curated 1 st movie screenings at cinemas are made exclusively available to our purchasers" said Dato' CJ Khor, President & CEO of S P Setia Bhd Group in his welcome speech at the launch event held in Setia Corporate HQ, Setia Alam.

Over the years, S P Setia has set the trend for many to follow. Setia was the first to launch a property developer mobile application in Malaysia in early 2010 and the first to introduce innovative marketing campaigns such as the 5:95 campaign in 2009 and recently, the 10:90 and SEAL campaigns, Setia has always been at the forefront of adoption and offerings.

According to Facebook Internal Data, Facebook is currently the leading social media channel in Malaysia with almost 10 million of users on a daily basis. Riding on this trend, many businesses have started to shift their focus of reaching its customers from the traditional communication channels to digital.

Citizen Setia privilege platform is currently offering cinema passes to 1 st movie screenings such as Inferno, Rouge One: A Star Wars Story, Fast and Furious 8 and much more. Upcoming activities include recycling and landscaping workshop, musical, concert and much more. Information on these activities will be made available first-hand on the new Citizen Setia Facebook.

In order to be a part of Citizen Setia Facebook community, Facebook users will just need to click like on the Citizen Setia Facebook page. Those who wish to find out more information can contact 1-300-13-2255 or walk into any of S P Setia sales galleries nearby.