The biggest and most anticipated Borneo 4WD and Outdoor Show (BFOS 2017) returns to the Kota Kinabalu showgrounds for its 3rd edition beginning from June 3rd to 4th this year!

Organised by the Sabah Land Rover Club (SLRC), in collaboration with PEMADAM and supported by Dewan Bandaraya Kota Kinabalu (DBKK) and Sabah Tourism Board (STB).

The collaboration between SLRC, PEMADAM, DBKK and STB is a strategic long term partnership with a common goal, to promote Sabah as a premier nature and adventure tourism destination by creating a signature event as part of Sabah Tourism's annual calendar of events.

Speaking at the press conference in the DBKK office on Monday, May 8, BFOS Organizing Chairman and SLRC Club President, Datuk Henry Hing said: "SLRC was formed and officially registered on September 8th, 2016 with 5 objectives in hand".

"These objectives are firmly structured under 4 fundamental principles as pillars. These 4 pillars are Society, Nature, Enterprise and Fun", he added.

BFOS's mission is to promote 4WD adventures and ecotourism in Sabah, Malaysia. BFOS is as one stop avenue for the outdoor / 4wd enthusiast to promote outdoor activities and their products, destinations, camping gears, 4x4 clubs and accessories which in turn will generate and boost the demand for 4WD vehicles and accessories and ultimately will create a positive impact on our tourism industry.

In addition to the upcoming BFOS event in June, SLRC has also planned to hold another signature event in December; The Sabah Land Rover Jamboree/Festival. One of the club's core value is to organise events and promote sustainable adventure tourism for the state of Sabah.

The Borneo 4WD and Outdoor Show will be held on the 3rd and 4th of June 2017. The showground is at DBKK's car park, area along Jalan Tugu and Jalan Bandaran corner fronting Jalan Kota Kinabalu bypass from 10am to 9pm. Held over the weekend, there will be a high volume of tourist and general public visitors to BFOS from the Gaya Street Market on Sunday.

"We expect at least 10,000 visitors both local and tourists to visit our showground over that weekend", said Henry.