Sunway Malls held the soft opening of its latest retail hub, Sunway Velocity Mall in the heart of Kuala Lumpur's bustling neighbourhood of Cheras earlier today amid great Christmas cheer.

Undoubtedly their best yet, Sunway Velocity Malls bring a unique shopping experience for 1.72 million residents of Cheras and its surrounding neighbourhoods including Ampang and Kuala Lumpur.

In keeping with the upcoming holiday season, the CEO of Sunway Shopping Malls & Theme Parks, by H.C. Chan launched the mall's Christmas campaign "Santa City”. The Christmas soft launch kick started with the launch of the much-anticipated Spend & Win Campaign by CEO of Sunway Shopping Malls & Theme Parks, Mr. H.C. Chan, COO of Sunway Malls Mr. Kevin Tan as well as the Managing Director of Volvo Car Malaysia Sdn Bhd, Mr. Lennart Stegland.

In his speech, Chan said Sunway's aim was to provide a home away from home for urbanites to relax, unwind and enjoy a great time with friends and family.

"SVM was built and designed with one key purpose, to enrich the life experiences of its surrounding community. This will become the hip, select place that provides the best retail and entertainment experience" he said.